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GLP-1 is a receptor agonist that improves insulin sensitivity, regulates blood sugar, and supports healthy metabolism
The bigger marketing concern is that Meta ads promote $39 as the starting price (the discounted membership fee) without mentioning the $99+ medication cost that sits on top
For emerging brands, that can be very useful because it allows them to build an entire brand ecosystem with one manufacturing partner rather than coordinating with several specialized suppliers
And unlike ICER, it avoids using discriminatory methods for assessing value such as quality-adjusted life years (QALYs), which tend to favor treatments that help healthier patients
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