Soft Color 10B Pastel Beige Blonde Foil It is the only oxidative

It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance

Follow with Metal Detox Mask for best results

These new shade formulas were possible by leveraging for the first time our proprietary artificial intelligence

This means you can enjoy your gorgeous hair color for longer without having to worry about fading or dullness

Soft Color 10B Pastel Beige Blonde Foil It is the only oxidativeGoldwell Soft Color Semi permanent Foam 10B Pastel Beige Blonde Soft Color is a semi permanent color foam formulated with direct dyes which produce intensive, vibrant results. Soft Color can quickly and easily be applied with a variety of application techniques! Who is Soft Color is ideal for? Effectively refreshing color and colored streaks between salon visits. Experimenting with new shades. Blending minimal grey hairs. Features & Benefits