Consumer Behaviour performance studies The focus is on the

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Consumer Behaviour performance studies The focus is on theThis study book by Isabelle Szmigin offers a practical, actionable, and up to date guide to consumer behavior. In this edition, essential theories are made clear through international case studies that highlight different market situations. It is specifically intended for students and professionals who want a thorough understanding of consumer behavior. Description The book combines academic research with insights from leading marketing experts, with