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Advertising, Gender and Society Dimension:Paperback Informed by sociolinguistic research

SKU: 37079658869
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Description

Informed by sociolinguistic research

application and research

With a focus on the Global South

each chapter presents a wide range of high quality lessons

Advertising, Gender and Society Dimension:Paperback Informed by sociolinguistic researchAdvertising, Gender and Society explores contemporary social psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

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