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For instance, last year, the stock of Weight Watchers parent company WW International (NASDAQ: $WW) more than doubled after announcing a $100 million deal to acquire Sequence, a telehealth startup focused on helping patients access GLP-1 drugs

Phase 2: Market Creation at Scale Novo Nordisk didnt just innovateit scaled demand aggressively: Positioned GLP-1 as a dual-solution drug (diabetes + weight loss) Expanded into non-diabetic populations seeking weight management Invested heavily in manufacturing and global supply chains Built direct-to-consumer channels to improve access By 2025: GLP-1 drugs became the primary growth driver for the company Novo Nordisk held a dominant share in the GLP-1 market Demand surged globally, driven by rising obesity and diabetes rates The broader GLP-1 market is now expected to grow at ~14% CAGR, driven by lifestyle diseases and expanding use cases

Once-daily, oral avatrombopag found efficacious in patients with thrombocytopenia prior to elective procedures

For research this creates an attribution problem that is easy to overlook