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Theres no traditional click start and go flow
If you are using a brand-name pen like Ozempic, the rules differ from Wegovy, and both differ from compounded semaglutide formulations
Some start with microdosing to change their habits, while others stick with small doses long-term as part of a bigger health plan
In this paper, we apply Ipsos Brand Success Framework to create a roadmap for GLP-1 brand success, based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations
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