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With approximately 25 million projected GLP-1 users by 2030 up from roughly 11 million in 2025 and the behavioral evidence showing consistent, durable changes in eating patterns, the brands that adapt their packaging, portions, and nutritional profiles now will build a competitive advantage that compounds over time
D.Russell-JonesD.et al
With 2024 as the year when the AOM market took shape, and 2026 a pivotal year that will define future competitive dynamics as the next wave of AOMs launch, and when the first off patent semaglutide likely becomes available in some countries, it is easy to dismiss 2025 as an uneventful transition
By delivering nutrients directly into the bloodstream, this therapy provides immediate and effective results
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