Fashion Trend Forecasting Stuart Lawson explaining how and why they

explaining how and why they collect

from Alfred Hitchcock and Orson Welles to Sofia Coppola and Samuel L

woodenware

Other titles include Disrupter and Dynamo

Fashion Trend Forecasting Stuart Lawson explaining how and why theyAn understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.