Bright Blonde Essential Priming Serum 100mL Texture Spray to voluminous and bold—with a

to voluminous and bold—with a glossy finish and long-lasting hold

delivering sustained

polished finish

This sulfate-free shampoo provides long-lasting color vibrancy for up to 32 washes* and locks in intense molecular-level shine for up to 76% shinier hair**

Bright Blonde Essential Priming Serum 100mL Texture Spray to voluminous and bold—with aAn essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450F. Hair is left restored, touchably soft and lit from within. Work through damp hair before styling to protect, tone and hydrate. FYI any Oribe product in a smaller bottle like this is more concentrated, so you don't need to overuse! The