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This book shows how honor system marketing can become an essential tool for doing business and reviving our spirit of trust in humanity
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About The Authors:
Good to Great author_Lisa Kivirist & John Ivanko This book shows how honorThe Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins.
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