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Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services Shoshana Maraney and a lack of empathyMore and more professional services firms are productizing their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most